Hyde’s Hail Mary
The goal was to create more than product imagery—it was to capture a feeling. Inspired by sports, friendship, and post-game traditions, the campaign focused on the culture and community that make Hyde’s Hail Mary more than just a beverage.
Digital Assets
OMG!For this project, I created a series of posters and digital marketing assets for Hyde Hail Mary. Working from the founder's story and the brand's playful personality, I explored the intersection of sports, nostalgia, and social connection through two campaign concepts: Shandy Club and Feelin' a Little Shandy. The final designs transformed existing photography into a cohesive collection of promotional materials with a collectible poster feel.
